Get Your Brand Recommended Inside ChatGPT
Hundreds of millions of people now ask ChatGPT what to buy, which service to choose, and who to trust. ChatGPT Ads place your brand directly inside those answers, at the exact moment a decision is being made. We plan, build, and manage your campaigns on OpenAI’s ad platform from day one.
Advertising Has Moved Into the Conversation
In 2026, OpenAI opened ChatGPT to advertisers. Sponsored placements now appear directly inside ChatGPT’s answers, clearly labeled, at the moment people are researching, comparing options, and deciding what to buy. This is fundamentally different from search or social: you are not bidding on a keyword or interrupting a feed. You are being recommended inside the conversation where the decision happens.
The platform is brand new, which is exactly the opportunity. Competition is thin, costs are low, and the advertisers who learn the channel now will own it when everyone else arrives. We have been early on every major ad platform for over a decade. We helped Google develop its smart display platform and consulted their technical teams directly. We bring that same pioneer discipline to ChatGPT Ads.
The Early-Mover Window Is Open
- Placement inside the answer. Your brand appears within ChatGPT’s response itself, not in a sidebar or above the results, so the recommendation carries the weight of the conversation around it.
- Conversational intent. Context Hints target the meaning of entire conversations, not isolated keywords. You reach people while they are actively working toward a decision, which is uniquely valuable for considered purchases.
- Low competition, low cost. Most advertisers have not arrived yet. Early campaigns benefit from inventory that is far less contested than Google or Meta, while performance bidding with conversion tracking is already available.
- Relevance is rewarded. Ads cannot influence what ChatGPT organically says, so well-matched, genuinely useful ads win placements. That favors advertisers who build campaigns properly from the start.
Full-Service ChatGPT Ads Management
Strategy & Account Setup
We evaluate your goals, define where ChatGPT Ads fits in your marketing mix, and set up your OpenAI ad account, billing, and conversion tracking correctly from day one.
Context Hint Targeting
Context Hints are how you target on ChatGPT: descriptions of the conversations where your brand belongs. We research, write, and structure them into ad groups that capture real buying intent.
Conversational Ad Creative
ChatGPT’s ad unit is compact: brand name, image, headline, and description with tight character limits. We write copy that reads like a natural recommendation, not an interruption.
Landing Page Alignment
A click from a conversation should land on a page that continues it. We align your landing pages with the intent behind each ad group so the momentum from ChatGPT carries through to conversion.
Measurement & Optimization
We configure conversion tracking, run CPC and CPA bidding where available, test creatives and Context Hints continuously, and report on what the channel actually delivers.
Cross-Channel Integration
ChatGPT Ads works best as part of a system. We connect it with your Google, Bing, and social campaigns so each channel reinforces the others across the full customer journey.
How We Get Started
To get started, we evaluate your needs, challenges, and goals. We manage thousands of advertising accounts in multiple industries and will be able to answer any questions you may have about this new channel, including whether it is right for your business at all. If it is not a fit yet, we will tell you.
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Evaluate Fit & Define Goals
We review your business, audience, and current channels to determine what role ChatGPT Ads should play: awareness, lead generation, or direct sales, and what success looks like.
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Account & Tracking Setup
We set up your OpenAI ad account, connect billing, and configure conversion tracking so performance is measurable from the very first dollar spent.
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Campaign Build
We structure your ad groups, write Context Hints that capture the right conversations, produce compliant creatives, and align landing pages with each intent.
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Launch & Optimize
We launch, monitor daily, and optimize continuously: testing hints, creatives, and bids against your goals as OpenAI evolves the platform week by week.
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Scale & Integrate
Once the channel proves itself, we scale budgets deliberately and integrate ChatGPT Ads with your search and social campaigns for a full cross-channel strategy.
We Have Been First on New Platforms Before
New advertising channels reward the teams who learn them fastest. Zebra Advertisement is a Premier Google Partner and a three-time Google Partners All-Stars winner. We helped Google develop its smart display platform, consulted their technical teams on reporting and remarketing, and our founder was Microsoft’s youngest awarded Marketing MVP and a Forbes 30 Under 30 honoree.
- Pioneer experience. We have built campaigns on emerging platforms before best practices existed, and we know how to test, learn, and scale responsibly on a channel that changes weekly.
- Performance discipline. We bring the same measurement standards we apply to thousands of Google and Bing accounts: clear goals, clean tracking, and honest reporting.
- Full-funnel thinking. We do not treat ChatGPT Ads as an experiment in a silo. It becomes part of a cross-channel strategy built around how your customers actually decide.
Be the Brand ChatGPT Recommends
The advertisers who master this channel early will own it. Tell us about your business and we will show you exactly how ChatGPT Ads can work for you, what it will cost, and what results to expect.
Get in Touch