Google Ad Grants for Nonprofits


Are you a Non Profit holding a 501(c)(3) status and looking to boost traffic to your website while increasing donations?

Keep reading, we can get you $10,000 per month in free advertising on Google AdWords.

Already have an account? Give us a chance and we’ll do our best to deliver you more donations.

How Google Ad Grants Work:

You must request approval from Google to receive Ad Grants. We would be more than happy to speak with you on the phone to see if it would be worth trying and of course we can request approval from Google to get you Ad Grants. Once you are approved, we will create a campaign for you according to the Google Ad Grant guidelines. The requirements are very strict and one of the biggest reasons to team up with an agency is because you want to avoid losing your Ad Grant status. Nonprofits can lose their eligibility if they do not comply with Google’s regulations. Last but not least, the campaign should not only generate clicks and use up as much of the monthly free $10,000 in advertising budget as possible, but should generate donations as well.

01 Contact Us

We are a Premier Google Partner and get great perks such as dedicated support from Google. We manage hundreds of Google Ad Grants accounts and will be able to answer any questions you may have.

02 Ad Grant Approval

We send Google a grant approval request directly to our dedicated account representatives at Google. After that, we handle the entire communication which we are usually able to speed up quite a bit.

03 Run Eligible Ads

Once the grants are approved, we will build and manage your advertising account. You will get $10,000 in advertising budget each month for free! We will try to spend as much as possible of that on clicks that result in donations.

How to Qualify for Google Ad Grants:

  • Use all donations for the achievement of your mission and not for personal gain.
  • Have a functioning website with substantial content. 
  • Your ads must ONLY link to the ONE nonprofit website URL that was approved in the application. 
  • You are required to actively manage the AdWords account by logging in monthly. Should you not log in to your account for 30 days, your account will be subject to pausing without notification. 
  • Strictly commercial advertising is not allowed through this program. If you intend to promote products or services, 100% of the sales and/or proceeds must support your program. 
  • Your ads must reflect the mission of the approved nonprofit organization and your keywords must be relevant to the nonprofit’s programs and services.

Good to Know:
To be considered for the Google for Nonprofits program, your tax status must first be updated in the online database; copies of IRS letters are not sufficient for this requirement.

It can take some time from when your organization receives your IRS notification of this status until your EIN appears and is updated in the online database.

Why Isn’t Everyone Doing It?
Once you start using Google Grants, there are requirements that need to be fulfilled:

1. Clicks must not cost more than $2 each. In order to have a very low cost per click and still get the right clicks (meaning the clicks that lead to donations) it’s best to have an experienced and efficient account manager.

2. Most organizations aren’t able to utilize all of the $10,000 because it’s a thin line between getting a lot of traffic and getting quality traffic.


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We run hundreds of accounts that need daily attention. We have a team in place that is ready to provide dedicated support and expertise to generate sales and leads.

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We will provide an experienced team to work on your Facebook account that is easy to reach. We can arrange our team to work from your office as well.


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