Rocco Baldassarre
Founder & CEO, Zebra Advertisement
Rocco founded Zebra Advertisement in college in 2011, brought it from Italy to the United States, and has never looked back. Since then, the company’s campaigns have reached over 13% of the world’s population and its team has managed more than $2 billion in ad spend. As CEO and the public face of the company, Rocco consults clients directly on customized, cross-channel advertising strategies and API solutions.
From a College Startup in Italy to a Global Agency
Zebra Advertisement began in Italy and moved to the United States in 2011, founded by a college student with one goal: to become an industry leader in quality and creative service. The method was simple and has never changed: test marketing strategies relentlessly, act on the results immediately, and treat every client’s budget like it is your own.
That approach earned the trust of clients including Facebook, Google, Microsoft, Yellow Pages, and Thomson Reuters, along with thousands of businesses of every size in more than 20 countries. Along the way, Entrepreneur Magazine named Zebra Advertisement one of America’s most entrepreneurial companies and featured it on the Entrepreneur 360 List.
Records That Still Stand
Some awards are earned by many people over time. A few are records, and Rocco holds two of them: he is the only marketer, and the youngest person globally, ever awarded an MVP by Microsoft, recognized for his consulting work for Bing Ads. He is also the youngest Google Partners All-Stars winner in the program’s history, earning the title at 24.
- Forbes 30 Under 30. Named to the Marketing & Advertising list, Class of 2018, and a member of the Forbes Agency Council.
- A published voice. A contributor to Forbes and Entrepreneur, sharing the strategies tested inside Zebra with the wider industry.
- Recognized across two continents. Nominations and awards from the US and European Search Awards, the SEMY Awards, the Stevie Awards, and the CSM Awards.
Be Good. Be Better. Think Big.
At Zebra Advertisement, the client always comes first. We proudly serve all of our customers and strive not only to get the best results, but to provide the best customer service while doing it. That standard starts at the top and runs through every account we touch.
The Person Behind the Records
Italian by birth, a former soccer player, and permanently on the go, Rocco spends his days speaking with clients and running the ins and outs of Zebra. Catch him in the office and he is usually cracking jokes, playing with the office dog, or borrowing someone’s iPhone cable and promising to give it back. The records are his, but the culture he built belongs to the whole team.
Work Directly With Rocco and the Team
Every engagement starts with a conversation about your business and your goals. Tell us where you want to go and we will show you exactly how to get there, with a reply within 24 hours or less.
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