Be the Answer, Wherever People Search
Search is no longer one box on one website. Your customers look on Google, on Bing, on Shopping, on YouTube, and increasingly they ask ChatGPT. We manage campaigns across every one of them, with $2 billion in managed ad spend and a Premier Google Partner team optimizing daily for conversions, not clicks.
Search Intent Is the Most Valuable Signal in Marketing
Nobody types a query by accident. When someone searches for what you sell, they have already decided they want it. That makes search the highest-intent channel in marketing, and it is why a well-run search program usually becomes the backbone of a company’s acquisition, with everything else built around it.
We have been managing search campaigns since 2011, across more than $2 billion in ad spend. We are a Premier Google Partner with dedicated Google support and early access to alphas and betas, and our founder is the only marketer ever awarded an MVP by Microsoft for his work on Bing Ads. Whatever engine your customers use, we have credentials on it.
Every Surface Where Buyers Ask Questions
Google Ads
Our core service. Search, Shopping, Performance Max, Display, and video, managed daily by a Premier Google Partner. We generated a 2,756% return for HD Supply on this platform.
Google Ads →Bing & Microsoft Ads
The second largest search engine in the US, with less competition and lower costs per click. Plus LinkedIn-powered targeting by job title and company for B2B advertisers.
Bing Ads →ChatGPT Ads
Search has moved into conversation. Sponsored placements inside ChatGPT’s answers, targeted by conversation intent, in the least competitive auction available today.
ChatGPT Ads →Shopping & E-Commerce
Google Shopping, Performance Max, Microsoft Shopping, and Amazon, built on an optimized product feed and measured in return on ad spend rather than sessions.
E-Commerce →YouTube Ads
The world’s second largest search engine. Television-scale reach aimed with Google’s intent data. Our Brand Lift work for HD Supply returned 18,000% on investment.
YouTube Ads →Google Ad Grants
Qualifying 501(c)(3) nonprofits receive $10,000 a month in free Google advertising. We handle the application, compliance, and campaign management.
Ad Grants for Nonprofits →Real Clients. Real Numbers. Full Reports.
HD Supply
$3.4M in ad spend turned into $98.8M in revenue and 346,086 in-store visits, with omnichannel attribution counting store visits alongside online sales.
Read the case study →US Realty Records
More than double the five-year membership goal, delivered inside a strict cost per acquisition across Search and Display, on the way to a $150 million valuation.
Read the case study →Best Care
Real leads more than doubled while job-seeker inquiries fell 58%, purely by fixing search intent, negative keywords, and bidding strategy.
Read the case study →The Work That Actually Moves the Number
- Keyword and intent research. We separate buying intent from browsing intent, then build campaign structures that let us bid differently on each.
- Search terms discipline. Most wasted spend hides in the search terms report. We review it constantly and build negative keyword lists that keep budget on real prospects.
- Ad testing and Quality Score. Better relevance means lower costs and higher positions, so we test ad copy continuously rather than writing it once and moving on.
- Landing page alignment. A click that lands on the wrong page is a click you paid to waste. We align pages with the intent behind every ad group.
- Tracking and attribution. Conversion tracking configured properly, offline and in-store conversions imported where they exist, and reporting on cost per result and revenue.
- Daily optimization. Search behavior, competitors, and costs move constantly. Accounts reviewed monthly bleed money in between.
How We Get Started
To get started, we evaluate your needs, challenges, and goals. We run hundreds of accounts that need daily attention with budgets large and small across many industries, and we have a team in place ready to provide dedicated support and the expertise to generate sales and leads for your business.
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Free Consultation & Goal Setting
We learn your business, your margins, and your customers, then define success in your terms: cost per lead, return on ad spend, or revenue targets.
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Account & Channel Audit
We audit any existing accounts and tracking, and recommend which search channels fit your audience and budget. You get the findings either way.
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Build & Track
We structure campaigns around your goals, write and test the ads, align landing pages, and configure conversion tracking before a dollar is spent.
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Launch & Daily Optimization
We launch and optimize every day on search terms, negatives, bids, audiences, and creative, moving budget toward whatever converts profitably.
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Report, Scale & Expand
Honest reporting on the numbers that matter, deliberate scaling of what performs, and expansion into additional search surfaces as the data justifies it.
Credentialed on Every Major Search Platform
Zebra Advertisement is a Premier Google Partner and a three-time Google Partners All-Stars winner. We helped Google develop its smart display platform and consulted their technical teams directly. Our founder is the only marketer ever awarded an MVP by Microsoft, recognized for his work with Bing Ads, and was named to the Forbes 30 Under 30 list. We have managed ChatGPT Ads since the platform opened.
- Premier customer service. A dedicated account manager who understands your goal, and a guaranteed reply within 24 hours.
- Our 100% guarantee. If you do not see the results you expect, tell us and we will apply other tactics until we get the desired result.
- Conversions over clicks. We optimize daily for the traffic most likely to convert, because clicks that never become customers are just expenses.
- You own everything. Campaigns live in accounts you own, so your data, history, and audiences stay yours.
Request Your Free Consultation Today
Tell us about your business and your goals. We will show you which search channels will grow it, what it costs, and what results to expect, with a reply within 24 hours or less.
Get in Touch