The Search Engine Your Competitors Forgot to Bid On
Bing is the second most used search engine in the United States, and most advertisers ignore it. That means less competition, lower costs per click, and an audience that skews toward higher household income. We manage Microsoft Ads accounts with the same daily rigor we bring to Google, and our founder is the only marketer ever awarded an MVP by Microsoft for his consulting work with Bing Ads.
Recognized by Microsoft Itself
Our founder, Rocco Baldassarre, was named a Microsoft Most Valuable Professional specifically for his consulting work with Bing Ads: the only marketer and the youngest person ever to receive that recognition. That relationship is not a badge on a page, it shaped how we run these accounts, and it means the platform’s own team has vetted our approach.
Most agencies treat Bing as an afterthought, copying a Google account across and letting it run. We treat it as its own channel with its own audience, its own auction dynamics, and its own opportunities, while importing the performance data that Google has already proven so you never start from zero.
Less Competition, Better Economics
- The audience is genuinely different. Microsoft’s search audience skews older and toward higher household income, and reaches people your Google campaigns may never touch.
- Fewer advertisers bidding. Because most competitors concentrate their budgets on Google, auctions are typically less contested, which usually means a lower cost per click for the same intent.
- It reaches beyond Bing. Microsoft Ads serve across the Microsoft search network, including Yahoo, MSN, and partner sites, plus Windows and Edge integrations.
- Business buyers are here. Bing is the default search engine on countless corporate machines, which makes it disproportionately valuable for B2B advertisers.
Full-Service Microsoft Ads Management
Account Setup & Strategy
We build your Microsoft Ads account properly from the start, or audit and restructure an existing one, with campaigns designed around your goals rather than copied wholesale from Google.
Google Import, Done Right
Importing your Google campaigns is the fast start, not the finish. We bring over what already works, then adjust keywords, bids, and match types for how the Bing auction actually behaves.
Microsoft Shopping
For e-commerce, we set up your Merchant Center feed and product ads on Microsoft, putting your catalog in front of shoppers where far fewer retailers are competing for the click.
Audience & LinkedIn Targeting
Microsoft owns LinkedIn, which means you can layer company, industry, and job function targeting onto search campaigns. For B2B advertisers, that combination exists nowhere else.
Tracking & Reporting
UET tag and conversion tracking configured correctly, with reporting that shows cost per result and revenue so you can compare Microsoft’s contribution against every other channel.
Cross-Channel Coordination
Microsoft rarely runs alone. We coordinate it with your Google, social, and ChatGPT Ads campaigns so budget flows to whichever channel is producing the cheapest qualified conversion.
How We Get Started
To get started, we evaluate your needs, challenges, and goals. We run hundreds of accounts that need daily attention across industries and budgets from small to large, and we have a team in place ready to provide dedicated support and expertise.
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Free Consultation & Goal Setting
We learn your business and define what Microsoft Ads should deliver: leads, sales, or lower blended acquisition costs, with clear targets to measure against.
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Account & Google Data Audit
We review any existing Microsoft account and study your Google performance data, because the keywords and ads already proven there tell us where to start here.
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Build & Adapt
We import what works, then rebuild it for Bing: adjusted match types, bids calibrated to a different auction, and tracking configured before spend begins.
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Launch & Daily Optimization
We launch and optimize daily on search terms, bids, audiences, and ads, treating Microsoft as its own channel rather than a copy running on autopilot.
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Report, Scale & Integrate
Clear reporting on cost per result and revenue, deliberate scaling of what performs, and budget coordinated across every channel we manage for you.
The Only Marketing MVP Microsoft Has Awarded
Zebra Advertisement is a Premier Google Partner and a three-time Google Partners All-Stars winner, and our founder was named to the Forbes 30 Under 30 list. But the credential that matters most on this page is the Microsoft one: he is the only marketer, and the youngest person globally, ever awarded an MVP by Microsoft, recognized for consulting work on Bing Ads.
- Platform-level insight. Recognition like that comes from working closely with the people building the product, and that understanding goes into every account we run.
- Search discipline across engines. The same measurement standards, daily rigor, and honest reporting we apply to thousands of Google accounts apply here.
- No wasted second channel. Plenty of advertisers switch Bing on and forget it. We make it accountable for real results, or we tell you to spend the money elsewhere.
Request Your Free Consultation Today
Tell us about your business and we will show you what Microsoft Ads could deliver alongside your existing campaigns, what it costs, and what results to expect, with a reply within 24 hours or less.
Get in Touch