FAQ
Social media marketing
How does Zebra Advertisement charge for social media services?
Our charges vary based on your project size and needs. Our prices are fully customized to fit your needs.
How does the new IOS affect your social media campaigns for your client?
The IOS updates have impacted the way you track and optimize campaigns. This created the need for companies to hire only top notch professionals. We have moved ahead of the curve and specialized in the new cookieless tracking to maximize the effectiveness of all campaigns we manage.
How effective are videos for your social media campaigns?
Depends on the industry, but we've seen an increase of 27% in videos. Using video, you can make sure that your brand is visible to the most significant number of people it can. Videos have the advantage of capturing viewers' attention for a more extended time.
How do I determine my target audience?
Depending upon what you sell, your target audience might be niche or broader. For example, if you are a clothes vendor your target audience would be broad, since men, women and children all wear clothes. On the other hand, perhaps you specifically sell clothes and accessories for teenagers. Then, your target audience would be more niche – girls between the ages of 14-22 who have expressed an interest in brands like yours.
How do I track my ROI with social media?
How you calculate ROI depends on the objectives of your organization and the metrics you use. There are many social media goals you can choose. It really depends on your core objective. Common metrics to help measure social media ROI include: Engagement - Reach - Leads - Conversions. Once you select a goal or goals for your social media activities, you will need to set up a system for tracking your ROI. The easiest way to do this is to set a goal in Google Analytics. You can do this by setting up goals and event tracking.
Search Engine Optimization
Do you provide any guarantees for your SEO work?
Our 100% guarantee: If you don’t see the results you expect, let us know and we will do other tactics until we get the desired result.
What activities does an SEO strategy consist of?
SEO is an important part of your marketing strategy, because it can help you attract more online customers and have a better chance of being found by new customers in your industry. An SEO strategy will consist of various activities like keyword research and backlink building.
Why is SEO so important?
SEO is more than just a strategy to help boost your website’s traffic. SEO is a method of improving the visibility of your site to search engines, so that people can find your content. The more visible your content is, the more people will see it and click through to your website.
I have a small business in a specific geographic area, can PPC advertising bring me business?
If you have a small business that operates in a specific geographic area, PPC advertising can be an effective tool for bringing in new customers. It's important to develop a strategy that includes your keywords and budget goals, then track the results to make sure you're getting the most bang for your buck.
Should I consider running PPC campaigns on Bing?
Bing is the second most used search engine in the United States (after Google), so Bing Ads can be very effective. Take a look at our list of reasons you should consider running PPC campaigns on Bing, and we’ll break down some things to consider before diving in.
What is Google Quality Score (GQS)?
Google Quality Score (or GQS) is the numerical rating given to a keyword (for example, a search query), which indicates how relevant that keyword is to users' search queries. This score helps Google decide which ads to show and when.
What is the difference between clicks and impressions?
A click is the action of a user clicking on an ad, email or banner. An impression is when an ad appears on a website but not necessarily a user is exposed to it and clicks on it.
How can you improve conversion rates?
You want to be able to create a product that people want to buy, so you should focus on the price, product experience and customer service. In addition, improving conversion rates can also mean making sure your website is mobile-friendly and easy to navigate.
About Zebra Advertisement
Do you work with clients who are out of state or in another country?
Yes, we work with clients from all over the world, there’s no location that will stop us from helping you with your advertising efforts.
What types of clients do you work with?
Because we have a diverse business background, we’ve worked with clients from all over the world specializing in a variety of industries, from biotech, bitcoin, real estate, ridesharing, doctors, medspas, lawyers and more.
What are your hours of operation and were are you located?
Our business hours are from 9am - 5pm EST, but we can accommodate clients who are in other parts of the world with different time change. We’re located in Fort Lauderdale, FL.
Are you hiring?
We’re always looking for new talent, drop us your resume and we’ll contact you.
What is your partnership status with Google?
Zebra Advertisement is an official Premier Google Partner. The team is Google AdWords certified and each team member holds a B.S. or M.S. degree in Business, Management, or other relevant field.
How do I pay for agency fees?
We will send you a Freshbooks invoice to your email for you to pay our agency fees.
How long have you been in business?
We’ve been in business for over 10+ years.